Jasmine Moradi

Welcome! My name is Jasmine Moradi, and I am a results-oriented and value-driven senior consultant in UX research, Service Design, and Digital Project Management with over 15 years of successful leadership.

As an expert in strategically and operationally applying behavioral science and UX research methodologies, I drive inclusive design by creating a deep understanding of user needs. Collaborating with cross-functional teams, I have successfully led design processes and design sprints in various company sizes and industries, including startups.

I take the time to deeply understand your users, helping your design team to build it right the first time so your management can focus on growing your business.

Services growing your business

Behavioral Science & UX Workshops

Helping you drive tomorrow’s changes today through human-centered design and sustainable UX. I teach you tools and techniques practices that are emerging in the mainstream of technology innovation and sustainable UX with your users in focus. I offer UX Research workshop master classes.

Service & Interaction Design

I focus on research customers, audit websites, create and test prototypes, and train you in user experience best practices. Invest in UX and deisgn it right the first time.

UX-Copywriter & Content Creator

I focus on well-crafted words to improve UX and provide users with decision-making clarity. I also help you elevate your brand by creating content that connects with your audience.

Web Content Accessibility Guidelines

I help you come up with an original solution to assist businesses to comply with the Web Content Accessibility Guidelines (WCAG) and attain and maintain compliance with standards and regulations by providing comprehensive Web accessibility solutions.

WordPress Webmaster & Workshops

I am a WordPress webmaster helping you build a modern website based on your wishes and requirements regarding design and function. I start with storytelling followed by user research and rebranding. I also offer WordPress master classes.

Podcast Production

I oversee all aspects of podcast production such as branding, concept, inviting guests, interviewing, recording, editing, publishing and marketing.

My professional skill

I am a Senior UX Research Lead, Service Designer, and Behavioral Scientist with a decade-long history of successfully guiding design processes and sprints. My passion extends to the realms of generative AI design, emotional marketing, e-commerce, and emerging technologies. My expertise lies in the strategic application of behavioral science and UX methodologies to unravel the intricacies of customers' thoughts, emotions, and actions, establishing a profound connection between their hearts, minds, behaviors, and product needs.

Throughout my professional journey and diverse projects, I consistently showcase exceptional analytical and strategic prowess. Recognized for my unwavering commitment, self-motivation, and initiative, I excel at shouldering responsibilities and thrive as a valuable team player. Fusing intrapreneurial and entrepreneurial skills, I leverage strategic design thinking to propel concepts and ideas swiftly and precisely.

I am adept at surmounting challenges, employing design thinking, and devising effective solutions tailored to user needs. My results-oriented approach has significantly contributed to enhancing product development and creating substantial value.

My leadership extends to spearheading numerous service design processes, and crafting seamless user experiences for products and services alike. In my projects, I prioritize assimilating insights from diverse stakeholders, transforming them into enduring strategies. By concentrating on sustainable solutions, I consistently bolster company sales, enhance customer experiences, and lay the groundwork for well-informed business decisions. My unwavering dedication to delivering tangible results distinguishes me.

I thrive in challenging and fast-paced environments, and as a results-driven and pragmatic leader, I enjoy addressing complex challenges and inspiring teams to succeed.

I am interested in contributing to client assignments as a senior UX Lead, Service Designer, or Digital Project Manager. I am driven by solving business challenges with a user-centric perspective and bridging the gap between users, design thinking, and technology. I look forward to collaborating with you to deliver innovative and user-centered design solutions.

I have:

  • In-depth understanding of UX and UI design.
  • Experience conducting insightful user research.
  • Experience with qualitative and user-centered design methodologies.
  • Practical knowledge of quantitative, behavioral analysis, and statistics.
  • Passion for design and technology; not satisfied with the status quo and always thinking of new ways to improve design and technology.
  • Strong business acumen and industry knowledge.

Service Design Lead (triple diamond)​




Workshop facilitator


Strategi and concept development




Interactive Design


User testing


In-depth interviews


Customer journey




Podcast: Audio + Science + AI


Total downloads 50 000 +

Subscribe, listen & share knowledge

“The Power of Audio + Science + AI” is a podcast series hosted by Behavioral Sound Scientist Jasmine Moradi, aimed at enlightening Brand Leaders on the influential role and future potential of audio branding. Delving into the dynamic world of Audio Branding, I explore the myriad creative possibilities it offers, spanning from music marketing and sound architecture to AI-driven music and consumer psychology. The objective is to ensure that consumers experience the right sound precisely when it matters.

The significance of audio in the realm of brand marketing has witnessed exponential growth in recent years, with brands beginning to comprehend the substantial influence of sound. As a marketer or advertiser, neglecting this medium is no longer an option. It’s crucial to assess how your Audio Assets are subconsciously perceived by customers and whether you’re effectively measuring their impact. Tune in to my engaging and insightful discussions with industry peers from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers, and Scientists. Discover their backgrounds, philosophies, and processes, unlocking the secrets behind leveraging the power of audio, science, and artificial intelligence for a successful Audio Branding experience.

Podcast episodes

Queens of Tech Podcast


Total downloads 15 000 +

Subscribe, listen & share knowledge

Queens of Tech is a podcast series about raising the voice of workplace role models – 60+ questions in around 30 minutes with female influencers about their journey into STEM.

Voices of impact!

Welcome to the “Queens of Tech Podcast,” a movement that I, Jasmine Moradi, initiated in May 2022 with a clear mission: to empower and retain more women in the tech industry. While female talent is abundant, it’s high time we reshape the work environment to be more inclusive and supportive, allowing women, non-binary, and transgender individuals to feel secure, authentic, access equal opportunities, and be recognized for their invaluable contributions.

My objective is to amplify the voices of female tech influencers globally. Collaborating with companies, investors, and policymakers, we aim to spotlight the challenges and opportunities concerning Equality, Inclusive Diversity, and Belonging in our workplaces. It’s time to say “enough is enough!”

The podcast conversations are meticulously crafted around 60+ questions, delving into aspects like upbringing, education, career paths, Diversity, Equity, Inclusion, and Belonging (DEIB), and valuable advice. The essence is to explore the life and career journeys of our guests, inspiring other girls, women, non-binary, and transgender individuals to unleash their full potential in tech and aspire to top leadership roles. Together, let’s pave the way for a more inclusive and diverse future in the tech industry.

In-store music research

Featured in 150 + articles.

Groundbreaking in-store music research reports

Soundtrack Your Brand + HUI + Jasmine Moradi

Play Video about SpaceSonology Jasmine Moradi

How to design Space for our Ears to Increase BrandSpace and Workplace wellbeing |Jasmine Moradi

WordPress Webmaster

  • Re-branding
  • Domain transfer
  • SEO
  • Analytics
  • UX-Writing
  • Customer Relations Management
  • Woocommerce
  • Web Content Accessibility Guidelines

Recent projects

Adams & Adams

The Fortunate One

Jasmine Moradi

Bon Vivant Media

Queens of Tech

Kafferosteriet Götheborg


Björn Rosenström

UX Insights

The Power of UX Research & Behavioural Science

How to Design the Innovative TVs of Tomorrow to be more Inclusive and Accessible?

Television has come a long way since its inception, evolving from bulky black-and-white boxes to…

Designing Success: The Future of Business Growth through Design and Behavioral Science

In the fast-paced and ever-evolving landscape of business, the intersection of design and behavioral science…

What is Behavior Science and Service Design when used in building Inclusive Digital Products?

Behavior science and service design play crucial roles in building inclusive digital products. Behavior science…

Crafting Effective User Testing Questions

User testing is a cornerstone of the UX design process, providing invaluable insights into how…

A Guide to User Testing Onboarding on E-commerce Applications

User testing in the technology sector for e-commerce onboarding is not a one-time task; it’s…

Navigating Success: The Triple Diamond Framework in Tech Design

The Triple Diamond Framework provides a structured yet flexible approach to design, aligning seamlessly with…

Unveiling the Power of Service Design: Revolutionizing Tech Challenges

Service design is not merely a design methodology; it’s a strategic approach that empowers companies…

What is the carbon cost of your UX design?

The green web is the new black! Do you remember the campaign “Go paperless, save…

What do customers want from your products? “Jobs to be Done”

You need to know the “why” behind the “what”. Henry Ford didn’t think about the…

Jobs-to-be-Done framework and interview questions

Why keep guessing, when you can know the facts? “Why are we wasting time guessing…

How to build a successful UX research capability and culture

…intertwined with your business strategy goals and product and design process.. “User experience is the…

Why are CXOs a neglected voice in the boardroom when they are at the center of user-centered design?

“CXOs have a key part to play as educators and internal enablers across marketing, operations,…

Media coverage

Press articles

Featured in 150 + articles.

Jasmine Moradi – Behavioral Science & UX specialist, to Bird Incubator mentor network

We have scientifically proven the enormous power of in-store music, and what does the future…

WTF is up with Twitter’s new refresh sound?

When I pulled down on my Twitter feed last night, just as I do hundreds…

Your Local Cafe Is Probably Streaming Music Illegally (Bloomberg)

Artists are losing billions because small businesses use personal Spotify or Apple Music accounts. Artists…

Why Your Business May Be Breaching Copyright Law By Streaming Personal Playlists (Forbes)

The chances are today you’re going to listen to some music. And perhaps you’re listening…

Small Businesses Cost The Music Industry A Reported $2.6 Billion In Unpaid Commercial Streaming (Genius)

71 percent of US small businesses don’t know they can’t use personal streaming services for…

Music Loses $2.65 Billion a Year From the Likes of Coffee Shops (Rolling Stone)

Soundtrack Your Brand and Nielsen study says 83 percent of small businesses are not paying…

L’industria discografica perde $2,65 miliardi all’anno per la musica di sottofondo (Rolling Stone Italy)

La pirateria è forse la più visibile tra le disgrazie economiche dell’industria musicale, ma non…

Attention Shoppers: The Background Music You Hear May Not Be Licensed (Wall Street Journal)

Businesses that play music from consumer streaming services like Spotify are underpaying by as much…

Music Industry Is Missing Out on $2.65B a Year From Stores’ Improper Streaming, Says Study (Billboard)

The music industry is missing out on $2.65 billion annually due to businesses using personal…

Music rights holders lose $2.65bn annually because businesses are using personal streaming accounts (Music Business Worldwide)

Music rights-holders around the world may be losing out on at least $2.65 billion each…

Music Industry Loses $2.65 billion a year over improper licensing by small businesses (The Independent)

Experts behind study have called it a ‘wake up call’ for anyone creating music. The…

Bringing The Streaming Music Revolution To Small Businesses (Recording Academy)

Music adds so much to atmosphere, and commercial background-music services can help deliver competitive advantages…

Is your business streaming music for customers? That’s breaking the law (The Guardian)

According to a new report, 83% of businesses are streaming personal music services for public…

Retailers should pay more attention to the background music they use in their stores (Fashion United)

Want to improve customer satisfaction and boost sales? Then pay attention to the music you…

Small business owners want lower music license fees following Melbourne bar’s $200,000 fine (ABC Australia)

When you’re in a restaurant or cafe, what does the music you hear over the…

Lagu Ed Sheeran Ampuh Tingkatkan Penjualan Makanan Cepat Saji (CNN indonesia)

There is no way of escaping Ed Sheeran even if you wanted to – which,…

Too much Ed Sheeran bad for the restaurant business says study (Fox News)

Turn off the Top 40. That’s the takeaway from a study by the consulting firm…

Why the sound of Ed Sheeran helps sell fries (The Guardian)

Swedish researchers have found that specially selected songs played in a fast-food chain increased takings.…

How MUSIC makes you spend more: Restaurants reveal a new sound system that increases profits by 10% (Daily Mail)

Researchers have created a new system called Soundtrack Your Brand The system plays music that…

Onderzoek: door muziek van Ed Sheeran eet je meer (Marie Claire)

Was jij een van de lucky bastards die een concertkaartje wist te bemachtigen voor Ed Sheeran en…

Ed Sheeran fait le bonheur des fast foods! (NRJ)

Ed Sheeran est la star d’une nouvelle étude plutôt délirante. Jouer sa musique aiderait à…

The right music in a restaurant can make you linger for dessert. The wrong kind will make you leave (Quartz)

Restaurants agonize constantly over ways to eke the most money out of their customers. Dimming lights, deploying…

This is how Ed Sheeran’s songs are being used to sell more chips (The Irish Independent)

The sound of Ed Sheeran’s songs can encourage people to spend more money. Stores use…

Major restaurants installing music systems which make you spend 10pc more  (The Telegraph)

Music playing in restaurants can affect whether you decide to order sides or a milkshake,…

Music does not make the tills ring (The Times)

Retailers know that the music they play in-store has a huge effect on business. Source:…

Så förförs du av musik på restaurangen (TV4)

https://youtu.be/QLktlSAM4Do Restaurangens musikval ger klirr i kassan. Hör hur du blir påverkad av tonerna utan…

Why Listening to Ed Sheeran Could Make You Order Dessert

You already know music profoundly affects your workout. (Anyone who has ever tried running on…

Musik jättelyft för Gant (Market)

Gant bytte bakgrundsmusik i en butik. Då steg försäljningen med 32 procent. ”Positivt överraskade”, säger…

Ökad försäljning med musik i butik (Butiksinredning)

Butiksmiljön är direkt avgörande för kundens köpbeteende – och här spelar musiken en viktig roll.…

Musiken du inte väljer själv – P2 Dokumentär (Sveriges Radio)

Musiken finns överallt omkring dig, men det är inte du som väljer den. I butiken,…

Valet av musik har blivit strategiskt för hotell och restauranger

Musik är viktigt för upplevelsen och forskning visar att valet av musik kan ha en…

Ny studie bekräftar deras idé – rätt musik ökar butiksförsäljning (Breakit)

En undersökning från Handelshögskolan, i samarbete med Spotify-leverantören Soundtrack your brand och klädkedjan Gant, slår…

Njut av musik

Musikens betydelse för oss människor är stor. Den är starkt sammanlänkad med våra känslor och…

Hur låter ditt varumärke

This paper examines the impact of the congruence between the background music and the brand…

Take Control Of Your Speakers

We have scientifically proven the enormous power of in-store music, and what does the future…

How to design Space for our Ears to Increase BrandSpace and Workplace wellbeing

https://youtu.be/DwsEGc7noKw?si=UKhOQq9dyKX5b4XO How to design Space for our Ears to Increase BrandSpace and Workplace wellbeing |Jasmine…


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Stockholm, Sweden

Cannes, France