Jasmine Moradi Harbou-Hals
Behavioral Scientist/UXR
Entrepreneur
Founder of Queens of Tech
Podcaster
Author
Designing human-centered systems for a fairer, smarter future.
From MusicTech to TravelTech and Inclusive Empowerment — I craft systems that shift behavior,
rewire bias, and amplify voices that matter.
Impact Highlights
70,000+ Reads
100 Voices.
27 Countries.
50,000+ Listens
Author of Jaz – A Unicorn Cat’s Song of Colors and Courage
Senior UX Researcher
@ Amadeus Nexwave
My Mission
From Refugee to System Shifter
Born in Iran. Raised in Sweden. Rebuilding the world from Cannes.
Once a refugee girl navigating borders—visible and invisible—I now dismantle them.
From exclusion to empowerment, I’ve turned every barrier into a blueprint for change.
Today, I design human-centered tech systems across MusicTech, TravelTech, and Inclusive Innovation.
Not to scale for scale’s sake — but to serve, shift, and systemically include.
Whether through boardrooms or classrooms, podcasts or research reports —
my mission remains constant:
Build tech that remembers who it’s for.
And who it neglected.
Portfolio Preview
UXR Innovation
In Action
My research doesn’t sit on shelves — it transforms business.
From global MusicTech studies redefining customer experience at Spotify Business
and Soundtrack Your Brand, to bold storytelling with Jaz and Queens of Tech, this
is the work that challenges defaults, exposes bias, and unlocks business value.
Podcast Highlights
Inclusive Empowerment &
The Power of Music
Tune into the voices, ideas, and science behind systems change. These podcasts explore the edges of innovation through storytelling, sound, and human-centered tech.
Let's Discover Together
Jasmine Moradi
Behavioral Scientist | UX Researcher | Founder, Queens of Tech
- i@jasminemoradi.com
Media Coverage
Featured in over 150+
global publications
