In conversation with Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM.
My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now.
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#8.1 Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24)
#8.2 An Audio Alchemist’s mission is to blend sound science and sound art to develop valuable sound strategies. (05:32)
#8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperform visual assets. (07:44)
#8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51)
#8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behavior, and brand equity. (16:22)
#8.6 The challenges with developing a valuable sound strategy a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02)
#8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54)
#8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01)
#8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07)