In conversation with Kevin Perlmutter, Founder of Limbic Brand Evolution.
My guest today is my friend Kevin Perlmutter founder of Limbic Brand Evolution. We met for the first time in May 2017 when I was in NYC conducting my in-store music research. I visited him at the Man Music Studio office where he was working as the Chief Strategist & Chief Innovation Officer.
Today, he has jumped into the world of entrepreneurship and focuses on the science of emotions. He is the Chief Strategist & Founder Of Limbic Brand Evolution. Before that, he has passionately and successfully, for over 20+ years been helping large, small, and nonprofit brands evolve. He started his career in the advertising industry where he stayed for 16 years. After that, he moved on to work for Interbrand as a Senior Director of Strategy. There he leads strategy brand revolution and identity evolution. He launched a successful customer experience practice, long before it became hype.
In this episode, Kevin and I are going to discuss the ins and outs of the science of emotions “How to find your company’s limbic sparks to build better emotional connections with your customers”. We both have a passion for discovering what triggers the brain.
“How to find your company’s limbic sparks to build better emotional connections with your customers”.
Subscribe, listen & share
#1 The sound of Porsche's: Journey to Becoming a Leading Expert in Sound Branding. (30:50)
#2 Creating Limbic Sparks (35:28)
#3 Emotional branding “Focus.. Connect.. Evolve. (40:42)
#4 The Power of Emotional Brand Associations. (51:58)
#5 Sound AT&T PAC “Encourage People to Want to Discover More”. (48:00)
#6 Habit vs. Loyalty. (55:08)
#7 The Power of Emotions in Sonic Branding. (15:28)