In conversation with Claus Thune Director of Music Curation at Epidemic Sound.
Claus Thune and I discuss the ins and outs of music as the enforcer: how to embrace the power of sound and music curation to elevate storytelling in marketing for video creators.
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#1 How Claus Thune ended up in the music industry (00:01)
#2 The launch of Apple Music (09:24)
#3 Life lessons learned working in the music industry (16:44)
#4 The mission of Epidemic Sound (18:32)
#5 Music curation and metadata (25:35)
#6 The Soundtrack to your life: in the age of personalized music listening, and lean-back experience (28:58)
#7 What the B2B music field can learn from the B2C field of innovation (34:17)
#8 Sound of success in branding (40:07)
#9 How Epidemic Sound is strategically helping brands in the new now (44:33)
#10 The perception behind why music and sound have been neglected as a marketing tool (46:45)
#11 Claus Thune’s best practices on how brands can strategically think and approach their sound branding in the new now (51:15)
#12 The future of the B2B music industry (56:24)