Tag Archives: MusicTech
Gant: What Does Your Brand Sound Like?
Type of research and hypothesis: An in-store music study examined the difference in sales and the time customers spent in the store when they heard music chosen to fit the brand, random music, and no music at all. Method: Over 600 observations and 200 questionnaire responses revealed that the brand-fit music increased customers’ overall satisfaction with…
McDonald’s: The Impact Of Music In Restaurants
Type of research and hypothesis: An in-store music study examined the effect on sales when playing brand-fit music, random hits, and no music in Swedish restaurant locations.Method: What happens when you analyze 1.8 million purchases across 16 fast-food restaurants over five months? You get rock-solid data. This study analyzed the effects of playing brand-fit music, random…
Filippa K: When Staff Control The In-Store Music
Type of research and hypothesis: An in-store music study examined the effect on sales when employees could change the energy level and volume of songs. Method: Filippa K is a successful Scandinavian clothing retailer with more than 30 stores across Europe and our study involved eight stores and ran for 56 weeks. In four stores, the playlists…
Hästens: Effects Of Product-Fit Vs. Brand-Fit Music
Type of research and hypothesis: An in-store music study on how Product-fit vs. Brand-fit background music affects sales, the store staff’s environment, and the customer’s brand perception. Method: We conducted an extensive field experiment in five of Hästens’ stores in New York. Hästens is a retail showroom that sells premium beds, bed linen, pillows, duvets, and accessories….
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