Tag Archives: Hästens
Hästens: Effects Of Product-Fit Vs. Brand-Fit Music
Type of research and hypothesis: An in-store music study on how Product-fit vs. Brand-fit background music affects sales, the store staff’s environment, and the customer’s brand perception. Method: We conducted an extensive field experiment in five of Hästens’ stores in New York. Hästens is a retail showroom that sells premium beds, bed linen, pillows, duvets, and accessories….