Gant: What Does Your Brand Sound Like?
Hästens: Product-Fit vs. Brand-Fit Music – A Deep Dive into Sound, Sales & Perception Download the full report Type of research and hypothesis: An in-store music study examined the difference in sales and the time customers spent in the store when they heard music chosen to fit the brand, random music, and no music at all. […]
McDonald’s: The Impact Of Music In Restaurants
Type of research and hypothesis: An in-store music study examined the effect on sales when playing brand-fit music, random hits, and no music in Swedish restaurant locations.Method: What happens when you analyze 1.8 million purchases across 16 fast-food restaurants over five months? You get rock-solid data. This study analyzed the effects of playing brand-fit music, random […]