Jasmine Moradi

Filippa K: When Staff Control The In-Store Music

Type of research and hypothesis: An in-store music study examined the effect on sales when employees could change the energy level and volume of songs. Method: Filippa K is a successful Scandinavian clothing retailer with more than 30 stores across Europe and our study involved eight stores and ran for 56 weeks. In four stores, the playlists […]