Jasmine Moradi

Filippa K: When Staff Control The In-Store Music

Type of research and hypothesis: An in-store music study examined the effect on sales when employees could change the energy level and volume of songs. Method: Filippa K is a successful Scandinavian clothing retailer with more than 30 stores across Europe and our study involved eight stores and ran for 56 weeks. In four stores, the playlists […]

Hästens: Effects Of Product-Fit Vs. Brand-Fit Music

Hästens: Product-Fit vs. Brand-Fit Music – A Deep Dive into Sound, Sales & Perception Download the full report (Swedish) In a world where sensory branding is rapidly becoming a strategic necessity, background music remains one of the most underleveraged tools in retail experience design. In collaboration with Hästens — the iconic luxury bed brand — […]