Tag Archives: Research
Filippa K: When Staff Control The In-Store Music
Type of research and hypothesis: An in-store music study examined the effect on sales when employees could change the energy level and volume of songs. Method: Filippa K is a successful Scandinavian clothing retailer with more than 30 stores across Europe and our study involved eight stores and ran for 56 weeks. In four stores, the playlists…
Hästens: Effects Of Product-Fit Vs. Brand-Fit Music
Type of research and hypothesis: An in-store music study on how Product-fit vs. Brand-fit background music affects sales, the store staff’s environment, and the customer’s brand perception. Method: We conducted an extensive field experiment in five of Hästens’ stores in New York. Hästens is a retail showroom that sells premium beds, bed linen, pillows, duvets, and accessories….