Jasmine Moradi – Behavioral Science & UX specialist, to Bird Incubator mentor network

Jasmine Moradi., a behavioral science & UX specialist-Bird incubator,

We have scientifically proven the enormous power of in-store music, and what does the future hold for sound in spaces? I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales.  Here’s how it went: You have conducted some incredible […]

WTF is up with Twitter’s new refresh sound?

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Your Local Cafe Is Probably Streaming Music Illegally (Bloomberg) When I refreshed my Twitter feed the other night, something felt… off.The gesture was the same. The swipe was familiar. But the sound? Not so much. At first, I thought it was background noise — maybe a Netflix episode playing nearby or a strange stomach growl. […]

Your Local Cafe Is Probably Streaming Music Illegally (Bloomberg)

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Your Local Cafe Is Probably Streaming Music Illegally (Bloomberg) Artists are losing billions because small businesses use personal Spotify or Apple Music accounts.  Artists and record companies lose $2.7 billion in revenue annually because small business owners typically stream music from personal accounts at cafes or barber shops rather than a commercial-use license. Music makers earn […]

Music Loses $2.65 Billion a Year From the Likes of Coffee Shops (Rolling Stone)

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Soundtrack Your Brand and Nielsen study says 83 percent of small businesses are not paying for proper music rights. Piracy is the perhaps the most visible of the music industry’s money woes, but it’s not the only one. The global music industry also loses out on $2.65 billion every year because of small businesses misusing personal music-streaming […]