Tag Archives: B2B Background Music

Soundtrack Your Brand社とニールセン社の合同調査により、中小企業の83%が音楽著作権使用料をきちんと支払っていないことが判明。-hanny-naibaho-aWXVxy8BSzc-unsplash

What happens if you use commercial facility BGM and music distribution services with your personal account? (Rolling Stone Japan)

The global music industry is said to lose $2.65 billion every year, and one of the causes is said to be illegal use of personal music distribution services by small companies. On the 15th, local time in the United States, the results of a joint investigation by Soundtrack Your Brand, which develops licensing services, and…

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Music industry loses $2.65 billion a year over improper licensing by small businesses-simon-noh-0rmby-3OTeI-unsplash

Music Industry Loses $2.65 billion a year over improper licensing by small businesses (The Independent)

Experts behind study have called it a ‘wake up call’ for anyone creating music. The global music industry is losing out on billions each year because of small businesses misusing personal streaming services, according to a new report. The study, conducted by Nielsen Music and published via licensing service Soundtrack Your Brand, found that just 17 per cent of…

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Bringing The Streaming Music Revolution To Small Businesses (Recording Academy)

Music adds so much to atmosphere, and commercial background-music services can help deliver competitive advantages to business customers. “Licensed soundtracks for small businesses offer a win-win musical opportunity” — Conversations In Advocacy #40 Innovation in U.S. compensation for music’s creators took a huge step forward last week as the Music Modernization Act was signed into law,…

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Is your business streaming music for customers? That's breaking the law-Spotify-Aoundtrack

Is your business streaming music for customers? That’s breaking the law (The Guardian)

According to a new report, 83% of businesses are streaming personal music services for public use – and it’s costing the music industry $2.65bn a year. I was out last night at a local restaurant with my family and not only enjoyed the lamb chops, but loved the awesome 80s music that they piped into…

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Retailers should pay more attention to the background music they use in their stores (Fashion United)

Want to improve customer satisfaction and boost sales? Then pay attention to the music you play in your store. According to a study by music tech company Soundtrack Your Brand in collaboration with the Stockholm School of Economics, customers tend to stay 42 percent longer in stores where background music is played, compared to stores…

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Small business owners want lower music licence fees following Melbourne bar's $200,000 fine

Small business owners want lower music license fees following Melbourne bar’s $200,000 fine (ABC Australia)

When you’re in a restaurant or cafe, what does the music you hear over the house PA system do for you? Does it enhance your experience — and encourage you to linger over your latte, or come back the following week — or does it make no discernible difference? That’s one of the key questions…

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Take Control Of Your Speakers-Jasmine Moradi

Take Control Of Your Speakers

We have scientifically proven the enormous power of in-store music, and what does the future hold for sound in spaces? I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales.  Here’s how it went: You have conducted some incredible…

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SpaceSonology Jasmine Moradi

How to design Space for our Ears to Increase BrandSpace and Workplace wellbeing

https://youtu.be/DwsEGc7noKw?si=UKhOQq9dyKX5b4XO How to design Space for our Ears to Increase BrandSpace and Workplace wellbeing |Jasmine Moradi It is time to “Scientifically start designing space for our ears, and emotions it evokes, to improve the well-being in our workplaces” – Jasmine Moradi  Place: The Smart Conference in Mexico  Speaker: Jasmine Moradi Year: 2019 Research: In collaboration with…

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