Why the sound of Ed Sheeran helps sell fries (The Guardian)

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Swedish researchers have found that specially selected songs played in a fast-food chain increased takings. It’s elevator music, 21st-century style: not Herb Alpert, piped tinnily into your local department store, but carefully curated playlists generated by algorithms and used by major restaurants, supermarkets, and retailers all over the world to entice us to spend more cash. In […]