Category Archives: UX Insights
Unveiling the Power of Service Design: Revolutionizing Tech Challenges
Service design is not merely a design methodology; it’s a strategic approach that empowers companies to stay ahead in the ever-evolving tech landscape. By focusing on the entire service ecosystem, from user interactions to backend processes, companies can foster innovation, enhance customer satisfaction, and tackle complex technological challenges head-on. Embracing service design is not just…
What is the carbon cost of your UX design?
The green web is the new black! Do you remember the campaign “Go paperless, save trees”? It was a strategy back in the day to reduce carbon footprint by for example adding a banner to one email signature standing behind the reduction of the carbon cost of printing an email. It was easy to measure…
What do customers want from your products? “Jobs to be Done”
You need to know the “why” behind the “what”. Henry Ford didn’t think about the “job” as a “faster horse” but as “getting from Point A to Point B as quickly as possible.” So you have decided to innovate a product that solves a consumer problem. Great, congratulations! However, before you jump on designing and…
Jobs-to-be-Done framework and interview questions
Why keep guessing, when you can know the facts? “Why are we wasting time guessing when we can go out in the field conducting a 360-view mapping of the customer’s behaviour? I have met many companies and startups that spend hours beginning the process by brainstorming and guessing the needs of their existing or potential…
How to build a successful UX research capability and culture
…intertwined with your business strategy goals and product and design process.. “User experience is the key to the successful long-term growth of a business. Amazon’s CEO Jeff Bezos invested 100 times more in customer experience than marketing in the first 5 years, and Airbnb’s CEO Mike Gebbia credits UX with building the company to be…
Why are CXOs a neglected voice in the boardroom when they are at the center of user-centered design?
“CXOs have a key part to play as educators and internal enablers across marketing, operations, technology, and other parts of the business that contribute to the customer experience”. – Matt Holt @Digitas What is the role of a CXO, and why is it an important voice in the boardroom? Businesses today are fiercely customer-centric, and…
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