Category Archives: UX Insights

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The Perils of Neglecting Behavioral Science, Service Design, and UX Research in AI-Driven Inclusive Product Design: A Glimpse into the Future for Businesses

In the rapidly evolving landscape of technology, Artificial Intelligence (AI) is heralding a new era of product design. However, businesses that neglect the foundational pillars of Behavioral Science, Service Design, and User Experience (UX) Research risk encountering detrimental consequences in their pursuit of creating inclusive products. Let’s explore five examples that illustrate the stark contrast…

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Designing Success: The Future of Business Growth through Design and Behavioral Science

In the fast-paced and ever-evolving landscape of business, the intersection of design and behavioral science is emerging as a powerful catalyst for growth. As companies recognize the profound impact of user-centric design and the science of consumer behavior, the future promises a revolutionary approach to product design that goes beyond aesthetics. Let’s delve into the…

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What is Behavior Science and Service Design when used in building Inclusive Digital Products?

Behavior science and service design play crucial roles in building inclusive digital products. Behavior science provides insights into understanding user behavior, motivations, and culture, while service design focuses on creating user-centered and accessible digital experiences. By integrating these two disciplines, digital products can be developed to be inclusive and effective for a diverse range of…

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Crafting Effective User Testing Questions

User testing is a cornerstone of the UX design process, providing invaluable insights into how real users interact with digital products. The key to successful user testing lies in asking the right questions. In this article, we’ll delve into the art of crafting effective user-testing questions that uncover meaningful insights and drive informed design decisions….

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A Guide to User Testing onboarding on E-commerce Applications

A Guide to User Testing Onboarding on E-commerce Applications

User testing in the technology sector for e-commerce onboarding is not a one-time task; it’s a dynamic, ongoing process. By following a systematic approach, from strategic planning to continuous improvement, technology companies can create an onboarding experience that delights users and contributes to the success of their e-commerce applications. User testing framework In the ever-evolving…

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Navigating Success: The Triple Diamond Framework in Tech Design

The Triple Diamond Framework provides a structured yet flexible approach to design, aligning seamlessly with the dynamic landscape of technology. Its emphasis on user-centricity, risk mitigation, and innovation makes it an invaluable tool for tech companies striving for excellence in their design processes. By adopting this framework, companies not only enhance the quality of their…

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Unveiling the Power of Service Design - Revolutionizing Tech Challenges

Unveiling the Power of Service Design: Revolutionizing Tech Challenges

Service design is not merely a design methodology; it’s a strategic approach that empowers companies to stay ahead in the ever-evolving tech landscape. By focusing on the entire service ecosystem, from user interactions to backend processes, companies can foster innovation, enhance customer satisfaction, and tackle complex technological challenges head-on. Embracing service design is not just…

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What do customers want from your products? “Jobs to be Done”

You need to know the “why” behind the “what”. Henry Ford didn’t think about the “job” as a “faster horse” but as “getting from Point A to Point B as quickly as possible.” So you have decided to innovate a product that solves a consumer problem. Great, congratulations! However, before you jump on designing and…

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Jobs-to-be-Done framework and interview questions

Why keep guessing, when you can know the facts? “Why are we wasting time guessing when we can go out in the field conducting a 360-view mapping of the customer’s behaviour? I have met many companies and startups that spend hours beginning the process by brainstorming and guessing the needs of their existing or potential…

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