Tag Archives: Interactive Design
![Green web-sustainable-ux-design](https://jasminemoradi.com/wp-content/uploads/2023/03/Green-web-sustainable-ux-design.jpg)
What is the carbon cost of your UX design?
The green web is the new black! Do you remember the campaign “Go paperless, save trees”? It was a strategy back in the day to reduce carbon footprint by for example adding a banner to one email signature standing behind the reduction of the carbon cost of printing an email. It was easy to measure…
![Behavioral Science-Consultant-Agency-side-view-man-holding-paper-pieces](https://jasminemoradi.com/wp-content/uploads/2023/02/Behavioral-Science-Consultant-Agency-side-view-man-holding-paper-pieces-scaled.jpg)
What do customers want from your products? “Jobs to be Done”
You need to know the “why” behind the “what”. Henry Ford didn’t think about the “job” as a “faster horse” but as “getting from Point A to Point B as quickly as possible.” So you have decided to innovate a product that solves a consumer problem. Great, congratulations! However, before you jump on designing and…
![Jobs-to-be-done framework and interview questions-high-angle-hands-holding-paper](https://jasminemoradi.com/wp-content/uploads/2023/02/Jobs-to-be-done-framework-and-interview-questions-high-angle-hands-holding-paper-scaled.jpg)
Jobs-to-be-Done framework and interview questions
Why keep guessing, when you can know the facts? “Why are we wasting time guessing when we can go out in the field conducting a 360-view mapping of the customer’s behaviour? I have met many companies and startups that spend hours beginning the process by brainstorming and guessing the needs of their existing or potential…
![How to build a successful UX research capability and culture](https://jasminemoradi.com/wp-content/uploads/2023/02/How-to-build-a-successful-UX-research-capability-and-culture-choosing-icons-mobile-app-scaled.jpg)
How to build a successful UX research capability and culture
…intertwined with your business strategy goals and product and design process.. “User experience is the key to the successful long-term growth of a business. Amazon’s CEO Jeff Bezos invested 100 times more in customer experience than marketing in the first 5 years, and Airbnb’s CEO Mike Gebbia credits UX with building the company to be…
![UX-Consultant-Agency-ux-indonesia-pqzRfBhd9r0-unsplash](https://jasminemoradi.com/wp-content/uploads/2023/02/UX-Consultant-Agency-ux-indonesia-pqzRfBhd9r0-unsplash-scaled.jpg)
Why are CXOs a neglected voice in the boardroom when they are at the center of user-centered design?
“CXOs have a key part to play as educators and internal enablers across marketing, operations, technology, and other parts of the business that contribute to the customer experience”. – Matt Holt @Digitas What is the role of a CXO, and why is it an important voice in the boardroom? Businesses today are fiercely customer-centric, and…