What do customers want from your products? “Jobs to be Done”
You need to know the “why” behind the “what”. Henry Ford didn’t think about the “job” as a “faster horse” but as “getting from Point A to Point B as quickly as possible.” So you have decided to innovate a product that solves a consumer problem. Great, congratulations! However, before you jump on designing and […]
Jobs-to-be-Done framework and interview questions
Why keep guessing, when you can know the facts? “Why are we wasting time guessing when we can go out in the field conducting a 360-view mapping of the customer’s behaviour? I have met many companies and startups that spend hours beginning the process by brainstorming and guessing the needs of their existing or potential […]
How to build a successful UX research capability and culture
…intertwined with your business strategy goals and product and design process.. “User experience is the key to the successful long-term growth of a business. Amazon’s CEO Jeff Bezos invested 100 times more in customer experience than marketing in the first 5 years, and Airbnb’s CEO Mike Gebbia credits UX with building the company to be […]
Why are CXOs a neglected voice in the boardroom when they are at the center of user-centered design?
“CXOs have a key part to play as educators and internal enablers across marketing, operations, technology, and other parts of the business that contribute to the customer experience”. – Matt Holt @Digitas What is the role of a CXO, and why is it an important voice in the boardroom? Businesses today are fiercely customer-centric, and […]