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Jasmine Moradi

Category Archives: UX Insights

How to build a successful UX research capability and culture
UX Insights

How to build a successful UX research capability and culture

…intertwined with your business strategy goals and product and design process.. “User experience is the key to the successful long-term growth of a business. Amazon’s CEO Jeff Bezos invested 100 times more in customer experience than marketing in the first 5 years, and Airbnb’s CEO Mike Gebbia credits UX with building the company to be…

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UX Insights

Why are CXOs a neglected voice in the boardroom when they are at the center of user-centered design?

“CXOs have a key part to play as educators and internal enablers across marketing, operations, technology, and other parts of the business that contribute to the customer experience”. – Matt Holt @Digitas What is the role of a CXO, and why is it an important voice in the boardroom? Businesses today are fiercely customer-centric, and…

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