Tag Archives: Human centered design
What do customers want from your products? “Jobs to be Done”
You need to know the “why” behind the “what”. Henry Ford didn’t think about the “job” as a “faster horse” but as “getting from Point A to Point B as quickly as possible.” So you have decided to innovate a product that solves a consumer problem. Great, congratulations! However, before you jump on designing and…
Jobs-to-be-Done framework and interview questions
Why keep guessing, when you can know the facts? “Why are we wasting time guessing when we can go out in the field conducting a 360-view mapping of the customer’s behaviour? I have met many companies and startups that spend hours beginning the process by brainstorming and guessing the needs of their existing or potential…
How to build a successful UX research capability and culture
…intertwined with your business strategy goals and product and design process.. “User experience is the key to the successful long-term growth of a business. Amazon’s CEO Jeff Bezos invested 100 times more in customer experience than marketing in the first 5 years, and Airbnb’s CEO Mike Gebbia credits UX with building the company to be…
Why are CXOs a neglected voice in the boardroom when they are at the center of user-centered design?
“CXOs have a key part to play as educators and internal enablers across marketing, operations, technology, and other parts of the business that contribute to the customer experience”. – Matt Holt @Digitas What is the role of a CXO, and why is it an important voice in the boardroom? Businesses today are fiercely customer-centric, and…
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