image
Jasmine Moradi

Tag Archives: McDonald's

gant_What_does_your_brand_sound_like_-in-store-music-research
In-Store Music Research

Gant: What Does Your Brand Sound Like?

Type of research and hypothesis: An in-store music study examined the difference in sales and the time customers spent in the store when they heard music chosen to fit the brand, random music, and no music at all. Method: Over 600 observations and 200 questionnaire responses revealed that the brand-fit music increased customers’ overall satisfaction with…

Read More

MCDONALD_S_the-impact-of-music-in-restaurants-in-store-music-research
In-Store Music Research

McDonald’s: The Impact Of Music In Restaurants

Type of research and hypothesis: An in-store music study examined the effect on sales when playing brand-fit music, random hits, and no music in  Swedish restaurant locations.Method: What happens when you analyze 1.8 million purchases across 16 fast-food restaurants over five months? You get rock-solid data. This study analyzed the effects of playing brand-fit music, random…

Read More

en_USEnglish
sv_SESwedish en_USEnglish

Privacy settings

Decide which cookies you want to allow. You can change these settings at any time. However, this can result in some functions no longer being available. For information on deleting the cookies, please consult your browser’s help function. Learn more about the cookies we use.

With the slider, you can enable or disable different types of cookies:

  • Block all
  • Essentials
  • Functionality
  • Analytics
  • Advertising

This website will:

This website won't:

  • Remember which cookies group you accepted
  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
  • Advertising: Gather personally identifiable information such as name and location
  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
  • Advertising: Gather personally identifiable information such as name and location
Save & Close