#13: Soundtrack Your Brand’s Groundbreaking In-Store Music Research: Brand-fit Background Music Increases Sales, Affects Customer Perception and Store Staff Satisfaction.
In conversation with Sven-Olov Daunfeldt Head of Research Handelns Forskningsinstitut.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff satisfaction.
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Soundbites
#1 Sven-Olov Daunfeldt has the Best Research Job in the World.
#2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details. (08:22)
#4 What Brands Should Learn from the Successful Music Strategy of Starbucks (14:13)
#5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)
#6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)
#7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)
#8 Choose Between the Store Employees' Happiness of Influencing the In-Store Music or Losing Sales. (41:58)
#9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)
#10 Experiential Marketing is the Next Big thing Post COVID-19 where the Music Stands in the Center of the Experience. (58:51)
#11 Can Sound Decrease Store Theft? (1:02:54)
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