In-store music research
Featured in 150 + articles.
Groundbreaking in-store music research reports
Soundtrack Your Brand + HUI + Jasmine Moradi
Gant: What Does Your Brand Sound Like?
Type of research and hypothesis: An in-store music study examined the difference in sales and the time customers spent in the store when they heard music
McDonald’s: The Impact Of Music In Restaurants
Type of research and hypothesis: An in-store music study examined the effect on sales when playing brand-fit music, random hits, and no music in Swedish restaurant
Filippa K: When Staff Control The In-Store Music
Type of research and hypothesis: An in-store music study examined the effect on sales when employees could change the energy level and volume of songs. Method: Filippa
Hästens: Effects Of Product-Fit Vs. Brand-Fit Music
Type of research and hypothesis: An in-store music study on how Product-fit vs. Brand-fit background music affects sales, the store staff’s environment, and the customer’s brand