Jasmine Moradi

Behavior science and service design play crucial roles in building inclusive digital products. Behavior science provides insights into understanding user behavior, motivations, and culture, while service design focuses on creating user-centered and accessible digital experiences. By integrating these two disciplines, digital products can be developed to be inclusive and effective for a diverse range of users. emphasize the importance of user-centered design, which involves understanding the user’s knowledge, skills, behavior, motivations, culture, and context (Yardley et al., 2016).

This approach aligns with the principles of service design, which aims to create products and services that meet user needs and preferences (Oliveira & Maynardes, 2019). Additionally, highlights the need for a balance between insights from behavioral science, design science, and implementation science in digital health behavior change design (Voorheis et al., 2023). This underscores the significance of integrating behavior science and service design to ensure the effectiveness of digital interventions. Furthermore, discusses inclusive design as a transversal approach that can be applied across various design sectors to make products and services accessible to a broad range of the population (Caon et al., 2021).

This aligns with the goal of building inclusive digital products that cater to diverse user groups. Moreover, presents a systematic approach to designing personalized behavior change interventions inclusive of underserved populations, highlighting the importance of considering inclusivity in digital health communications (Ford et al., 2022).

In the context of digital interventions, emphasize the need to combine persuasive system design principles and behavior change techniques to create meaningful and effective digital behavior change interventions that support end-user values and needs (Asbjornsen et al., 2022). This integration of design principles and behavior change techniques reflects the interdisciplinary nature of building inclusive digital products.

In summary, the synthesis of behavior science and service design is essential for building inclusive digital products. By understanding user behavior, motivations, and needs, and by applying user-centered and inclusive design principles, digital products can be developed to be accessible and effective for a diverse user base.

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