#7: Sustainability in Audio: – How Stockholm-Based Design Brand Transparent is Making Audio Home Systems Sound Greener for Today’s Music Lovers.
In conversation with Martin Willers Co-Founder & CEO at Transparent.
My guest today is my new friend Martin Willers. We are both parts of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design, and sustainability. They got voted one of Europe’s hottest startups by Wired magazine and were 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.)
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Soundbites
#7.1 The learnings from the design firm People People for 10 years lead the hardware movement in Scandinavia focusing on innovation, design, and sustainability. (4:56)
#7.2 How a spontaneous blog post on Tumblr turned into a successful Kickstarter campaign funding the first Transparent speakers. (10:24)
#7.3 Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party? (13:31)
#7.4 Latest edition: The Light Speaker: 3-in-1 design to last = portable audio speaker + a campfire/Swedish “mysbelysning” effect + sustainable design that lasts. (16:39)
#7.5 Is it possible to kill the “Beats by Dre Sound” and create a concert hall effect, the ultimate audio experience, at home? (21:22)
#7.6 Transparent home speakers: high-quality sound vs. timeless sustainable design? (27:17)
#7. 7 Transparent is on a mission to become the first circular tech brand. (31:00)
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