image
Jasmine Moradi
amp-Best Audio Brands Ranking 2020 How Mastercard and Shell Cracked the Code of Sonic DNA Björn Thorleifsson
Audio Podcast

#9: amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have Cracked the Code of Sonic DNA and Created a Holistic Sonic strategy.

In conversation with Björn Thorleifsson Senior Strategist & Team Lead at amp.

My guest today is my new friend Björn Thorleifsson. We are fellow sonic branding enthusiasts with a big passion for sound research. Björn is a Consumer Behaviorist with a background in sound-engineering and psychology. In this episode, Björn and I discuss AMP’s report, “Best Audio Brands 2020 Rankings”, their findings, and best practice.

Subscribe, listen & share

Soundbites

#9.1Björn Thorleifsson, Senior Strategist Team Lead at amp, “Testing audio that has been overlooked”. (02:12)

#9.2 Why Audio Brands Ranking is important for the industry. (09:56)

#9.3  amp’s Best Audio Brands system and methodology. (16:06)

#9.4 amp - the inventor of Sonic DNA.(22:14)

#9.5 Why McDonald’s dropped from number 1 to number 6. 2019 vs. 2020 Best Audio Brands analyzed. (25:22)

#9.6  The secret behind a successful Sonic Identify. (29:19)

#9. 7 What does the future of Audio Branding has in store for brands? (38:34)

#9. 8Sounds Björn Thorleifsson loves and dislikes. (46:54)

en_USEnglish
sv_SESwedish en_USEnglish

Privacy settings

Decide which cookies you want to allow. You can change these settings at any time. However, this can result in some functions no longer being available. For information on deleting the cookies, please consult your browser’s help function. Learn more about the cookies we use.

With the slider, you can enable or disable different types of cookies:

  • Block all
  • Essentials
  • Functionality
  • Analytics
  • Advertising

This website will:

This website won't:

  • Remember which cookies group you accepted
  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
  • Advertising: Gather personally identifiable information such as name and location
  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
  • Advertising: Gather personally identifiable information such as name and location
Save & Close