Jasmine Moradi

I am fascinated by the power of emotional marketing, branding, e-commerce, and technology. My expertise is in Behavioral Science and UX Research identifying what makes your customers tick! I drive Insights from Consumer Research to unveil the real connections between consumers' hearts, minds & behavior, and product needs. With 20 years of experience, I offer complete UX Research and Service Design services with an emphasis on brand experience and business development. I take the time to deeply understand your users helping your design team to build it right the first time so your management can focus on growing your business.

Services growing your business

Behavioral Science & UX Workshops

Helping you drive tomorrow’s changes today through human-centered design and sustainable UX. I teach you tools and techniques practices that are emerging in the mainstream of technology innovation and sustainable UX with your users in focus. I offer UX Research workshop master classes.

Service & Interaction Design

I focus on research customers, audit websites, create and test prototypes, and train you in user experience best practices. Invest in UX and deisgn it right the first time.

UX-Copywriter & Content Creator

I focus on well-crafted words to improve UX and provide users with decision-making clarity. I also help you elevate your brand by creating content that connects with your audience.

Web Content Accessibility Guidelines

I help you come up with an original solution to assist businesses to comply with the Web Content Accessibility Guidelines (WCAG) and attain and maintain compliance with standards and regulations by providing comprehensive Web accessibility solutions.

WordPress Webmaster & Workshops

I am a WordPress webmaster helping you build a modern website based on your wishes and requirements regarding design and function. I start with storytelling followed by user research and rebranding. I also offer WordPress master classes.

Podcast Production

I oversee all aspects of podcast production such as branding, concept, inviting guests, interviewing, recording, editing, publishing and marketing.

My professional skill

I am an experienced Behavioural Scientist, UX Lead, and Service Designer with experience in leading design processes and design sprints. My expertise is to identify, via behavioural science & UX, what makes customers think, feel and do. I am passionate about uncovering the connection between consumers' hearts, minds & behaviors & product needs.

I have through my career and projects demonstrated a high degree of analytical & strategic ability. I am a very committed & driven person who always takes initiative and responsibility as well as a strong team player. I have extraordinary intrapreneurial and entrepreneurial skills to drive concepts and ideas from a strategic design thinking perspective with tactical speed and quality. No challenges have hindered my design thinking and ability to solve problems based on the needs of the users. I get things done and I have contributed to great value product development improvements.

I have led many service design processes and I have the ability to design seamless user experiences for products and services. In my projects, it has also been important to always take further insights e.g. editors & steering groups, and turn them into long-term strategies, which live long after launch - UX blueprints with a focus on sustainable solutions. My end result has increased company sales and the customer experience as well as formed the basis for business decisions.

Service Design Lead (triple diamond)​




Workshop facilitator


Strategi and concept development




Interactive Design


User testing


In-depth interviews


Customer journey