Resume

20 Years of Experience

Education

2012-2015
Stockholm School of Economics

Retail & Business Management

Thesis: “What does your brand sound like? How can retail companies with help of matching background music, transporting the feelings the consumers associate with the brand image, be able to use music as an integral part of the brand strategy? In collaboration with Soundtrack Your Brand and GANT.

2015
Stockholms universitet

Bachelor of Journalism Media and Communication (JMK)

Thesis: "How immigrants and native Swedes are portrayed in Swedish crime journalism, Aftonbladet"

2007-2008
Berghs School of Communication

Advertising Graduate Program: Account Management

Graduation project: Digital brand strategy and website design for Ragn-Sells

2001-2004
Celsiusskolan Uppsala

ScienceAssociate of Science

Graduation project: A documentary about snakes in captivity with Jonas Wahlström owner of Skansen-Akvariet.

Work experience

2022 - current
Knowit experience Stockholm

UX Lead

Knowit Experience is one of Scandinavia's largest digital consultancy firms providing digital competencies with a global mindset.

2023 - current
BIRD incubator

Startup Mentor | Behavioral Scientist & UX Specialist

A part of BIRD Incubator's mentorship program as a behavioral science and user experience research expert.

2015-current
Jasmine Moradi

Consultant & Entrepreneur

Behavioural Scientist | UX Researcher | Podcast Producer | Webmaster | Event Manager | Content Creator

2021-2022
Utopia music

Senior UX Researcher

Merging Music and Tech to create a better world for music through #FairPayforEveryPlay.

2015-2019
Soundtrack Your Brand Sweden AB

Head of Research

The leading music-streaming platform for businesses was started by Ola Sars (Beats music), Andreas Liffgarden (Spotify), and Joel Broms Brosjö (Doors). www.soundtrackyourbrand.com/content/research

2018
RISE/Mistra Future Fashion

Deputy Program Director

Research for systemic change in fashion via closed loops and changed mindsets.

2013-2015
STHLM Gift Lounge AB

CEO & Founder

I analyzed a gap in the event industry and started an event company to increase brand awareness by connecting celebrities and brands at VIP lounges behind Sweden’s biggest galas; Idrottsgalan, Finest Awards, and Kristallen.

2014-2015
Wowallet Sweden AB

CEO

An online retail company started by Swedish investors Jonas Hagströmer (Creades) and Johannes Schildt (Kry).

2012
MTG Nice Entertainment Sweden (Titan Television & Baluba)

Production Manager

One of the world's leading creators, producers, and distributors of television programs, commercials, events, and branded content.

2010-2011
Ndoro Children’s Charities

Event Manager

A family-owned charity with the aim to build schools in Zimbabwe.

2009-2010
VIPICA PR & Productions

Event Manager

A Russian and English fashion and event company targeting high-end brands and celebrities

2008
European Telecommunications Standards Institute (ETSI)

Junior Event Coordinator

An independent, not-for-profit, standardization organization in the telecommunications industry in Europe.

2007-2008
Hill + Knowlton Strategies

Financial Assistant

The world’s oldest and largest communication and marketing agency owned by the WPP Group.

2006-2007
Bearing Management Consulting

Financial Assistant and Junior Management Consultant

A leading global business consulting firm with management and technology capabilities in Monte-Carlo, Barcelona, and Stockholm.

Design Skills

Interaction Design

100%

Logo Design

100%

Canva Design

100%

WordPress Design

100%

Soft Skills

Effective communication

100%

Teamwork

100%

Problem-solving

100%

Creativity

100%

Leadership

100%

Critical thinker.

100%

Accomplishments

  • Speaker Mirac music conference 2017, Stockholm Chamber of Commerce 2017 and The Smart Conversations Mexico 2019.
  • Media coverage 150 + articles (Billboard, Forbes, CNN, Bloomberg, etc.).
  • Research articles 4 groundbreaking in-store music research reports.
  • Field research H&M, Hästens, Filippa K, McDonald’s, Kone, Axel Johnson, Systembolaget and ICA
  • Sponsorship deals Secured up to 5 million SEK mix of monetary and non monetary assets.
  • Events Produced over 300 events with between 30- 350 attendances in London, Sweden and NYC.
  • EU Horizon 2020 Project Director for FuturePulse from the Soundtrack Your Brand team.
  • Accelerators Wallifornia (MusicTech 2020) & Antler (Entrepreneur 2020).
  • Entrepreneurship Award Stockholm School of Economics Business Lab 2013.
  • Internship Production Manager at ANR BBDO Advertising Agency in Stockholm 2008.
  • Languages Swedish, English, French, Farsi, Norwegian, and Danish.
  • Cities worked Stockholm, London, Monaco, Cannes, and Barcelona.
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