20 Years of Experience
2012-2015Stockholm School of Economics
Retail & Business Management
Thesis: “What does your brand sound like? How can retail companies with help of matching background music, transporting the feelings the consumers associate with the brand image, be able to use music as an integral part of the brand strategy? In collaboration with Soundtrack Your Brand and GANT.
Bachelor of Journalism Media and Communication (JMK)
Thesis: "How immigrants and native Swedes are portrayed in Swedish crime journalism, Aftonbladet"
2007-2008Berghs School of Communication
Advertising Graduate Program: Account Management
Graduation project: Digital brand strategy and website design for Ragn-Sells
ScienceAssociate of Science
Graduation project: A documentary about snakes in captivity with Jonas Wahlström owner of Skansen-Akvariet.
2022 - currentKnowit experience Stockholm
Knowit Experience is one of Scandinavia's largest digital consultancy firms providing digital competencies with a global mindset.
Consultant & Entrepreneur
Behavioural Scientist | UX Researcher | Podcast Producer | Webmaster | Event Manager | Content Creator
Senior UX Researcher
Merging Music and Tech to create a better world for music through #FairPayforEveryPlay.
2015-2019Soundtrack Your Brand Sweden AB
Head of Research
The leading music-streaming platform for businesses was started by Ola Sars (Beats music), Andreas Liffgarden (Spotify), and Joel Broms Brosjö (Doors). www.soundtrackyourbrand.com/content/research
2018RISE/Mistra Future Fashion
Deputy Program Director
Research for systemic change in fashion via closed loops and changed mindsets.
2013-2015STHLM Gift Lounge AB
CEO & Founder
I analyzed a gap in the event industry and started an event company to increase brand awareness by connecting celebrities and brands at VIP lounges behind Sweden’s biggest galas; Idrottsgalan, Finest Awards, and Kristallen.
2014-2015Wowallet Sweden AB
An online retail company started by Swedish investors Jonas Hagströmer (Creades) and Johannes Schildt (Kry).
2012MTG Nice Entertainment Sweden (Titan Television & Baluba)
One of the world's leading creators, producers, and distributors of television programs, commercials, events, and branded content.
2010-2011Ndoro Children’s Charities
A family-owned charity with the aim to build schools in Zimbabwe.
2009-2010VIPICA PR & Productions
A Russian and English fashion and event company targeting high-end brands and celebrities
2008European Telecommunications Standards Institute (ETSI)
Junior Event Coordinator
An independent, not-for-profit, standardization organization in the telecommunications industry in Europe.
2007-2008Hill + Knowlton Strategies
The world’s oldest and largest communication and marketing agency owned by the WPP Group.
2006-2007Bearing Management Consulting
Financial Assistant and Junior Management Consultant
A leading global business consulting firm with management and technology capabilities in Monte-Carlo, Barcelona, and Stockholm.
- Speaker Mirac music conference 2017, Stockholm Chamber of Commerce 2017 and The Smart Conversations Mexico 2019.
- Media coverage 150 + articles (Billboard, Forbes, CNN, Bloomberg, etc.).
- Research articles 4 groundbreaking in-store music research reports.
- Field research H&M, Hästens, Filippa K, McDonald’s, Kone, Axel Johnson, Systembolaget and ICA
- Sponsorship deals Secured up to 5 million SEK mix of monetary and non monetary assets.
- Events Produced over 300 events with between 30- 350 attendances in London, Sweden and NYC.
- EU Horizon 2020 Project Director for FuturePulse from the Soundtrack Your Brand team.
- Accelerators Wallifornia (MusicTech 2020) & Antler (Entrepreneur 2020).
- Entrepreneurship Award Stockholm School of Economics Business Lab 2013.
- Internship Production Manager at ANR BBDO Advertising Agency in Stockholm 2008.
- Languages Swedish, English, French, Farsi, Norwegian, and Danish.
- Cities worked Stockholm, London, Monaco, Cannes, and Barcelona.