🌍 My Story
Jasmine Moradi Harbou Hals
Behavioral Scientist | UX Researcher | Founder of Queens of Tech
From Refugee to System Redesign
I wasn’t just born into a place — I was born into a system.
Tehran, Iran. Raised in Sweden. Now building from Cannes.
As a young Iranian refugee girl, I grew up navigating the silent rules of exclusion:
👣 between cultures
🚧 between borders
💡 between expectations and reality
This “in-betweenness” wasn’t a weakness.
It became my design principle.
Now, I build systems that challenge bias and uplift unheard voices —
from MusicTech to TravelTech, from AI to Empowerment Design.
My Mission:
Systemic Inclusion
by Design
My life’s work is to combat systemic bias by designing more effective systems.
- In tech: through inclusive UXR, UI, and AI.
- In sound: through music branding and behavioral science.
In storytelling: by raising the voices of those who’ve been told to stay quiet.
My Work Is My Activism: Founding Queens of Tech
As a UX Researcher and Behavioral Scientist, I’ve helped global companies—like Spotify Business and Amadeus and startups—build tech that better understands people. Not personas. People. I use data, psychology, and empathy to connect real human needs to product innovation.
But I also saw the dark side: the rooms where decisions were made, but diversity was missing. The biases baked into algorithms. The funding that never reached the women building tomorrow’s solutions. So I decided to change that.
In 2022, I launched the Queens of Tech Podcast—a global storytelling series interviewing 100 women, women of color, non-binary, and transgender tech trailblazers across 27 countries. I asked them 60+ deep questions each—about childhood, career, confidence, and surviving the system.
This wasn’t just a podcast. It became a research study. A movement. A mirror showing what the tech industry silences—and who it ignores.
Now, I’m turning this into a global research paper, a book, and an AI-powered pitch platform to help underrepresented founders speak up, raise funding, and lead the future.
Why It Matters
It’s time to end the excuses, dismantle broken systems, and build relentless inclusion into everything we create.
Because our planet doesn’t need another product. It needs a new kind of power.
And that power starts when every voice is seen, heard, and backed.
