What do customers want from your products? “Jobs to be Done”
You need to know the “why” behind the “what”. Henry Ford didn’t think about the “job” as a “faster horse” but as “getting from Point A to Point B as quickly as possible.” So you have decided to innovate a product that solves a consumer problem. Great, congratulations! However, before you jump on designing and…
Jobs-to-be-Done framework and interview questions
Why keep guessing, when you can know the facts? “Why are we wasting time guessing when we can go out in the field conducting a 360-view mapping of the customer’s behaviour? I have met many companies and startups that spend hours beginning the process by brainstorming and guessing the needs of their existing or potential…
How to build a successful UX research capability and culture
…intertwined with your business strategy goals and product and design process.. “User experience is the key to the successful long-term growth of a business. Amazon’s CEO Jeff Bezos invested 100 times more in customer experience than marketing in the first 5 years, and Airbnb’s CEO Mike Gebbia credits UX with building the company to be…
Why are CXOs a neglected voice in the boardroom when they are at the center of user-centered design?
“CXOs have a key part to play as educators and internal enablers across marketing, operations, technology, and other parts of the business that contribute to the customer experience”. – Matt Holt @Digitas What is the role of a CXO, and why is it an important voice in the boardroom? Businesses today are fiercely customer-centric, and…
Your Local Cafe Is Probably Streaming Music Illegally (Bloomberg)
Artists are losing billions because small businesses use personal Spotify or Apple Music accounts. Artists and record companies lose $2.7 billion in revenue annually because small business owners typically stream music from personal accounts at cafes or barber shops rather than a commercial-use license. Music makers earn a lot more when their tunes are aired in…
Why Your Business May Be Breaching Copyright Law By Streaming Personal Playlists (Forbes)
The chances are today you’re going to listen to some music. And perhaps you’re listening to someone else’s music stream being played in a café, office, auto workshop or the hairdresser’s? If so, they may be breaking the law by playing music publicly without a commercial licence. Does this matter? Yes, it does, because…
Small Businesses Cost The Music Industry A Reported $2.6 Billion In Unpaid Commercial Streaming (Genius)
71 percent of US small businesses don’t know they can’t use personal streaming services for background music. While a subscription to Spotify or Apple Music is a great way for music fans to legally access all the content they love, the same can’t be said for businesses. A store or restaurant of any size isn’t…
Music Loses $2.65 Billion a Year From the Likes of Coffee Shops (Rolling Stone)
Soundtrack Your Brand and Nielsen study says 83 percent of small businesses are not paying for proper music rights. Piracy is the perhaps the most visible of the music industry’s money woes, but it’s not the only one. The global music industry also loses out on $2.65 billion every year because of small businesses misusing personal music-streaming…
L’industria discografica perde $2,65 miliardi all’anno per la musica di sottofondo (Rolling Stone Italy)
La pirateria è forse la più visibile tra le disgrazie economiche dell’industria musicale, ma non è l’unica. Secondo uno studio condotto da Nielsen Music e pubblicato da Soundtrack Your Brand, globalmente il settore perde $2,65 miliardi ogni anno a causa di piccoli esercizi commerciali che utilizzano impropriamente account di streaming. Quando un negozio, ristorante o…
Attention Shoppers: The Background Music You Hear May Not Be Licensed (Wall Street Journal)
Businesses that play music from consumer streaming services like Spotify are underpaying by as much as $2.65 billion, a new study estimates. LOS ANGELES—Luis Ulloa keeps his Spotify account blasting at his Blackbird Pizza Shop, which he opened late last year in a former punk-rock clothing store on Melrose Ave. The neighborhood native pays the…
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